Thig Gishuru is a Creative Director at T-Mobile with 10+ years driving brand storytelling and design for brands like Nordstrom and Zulily, delivering beautifuly crafted work across campaigns, experiences, and content.
Creative Reel
An overview of recent work I've led as Creative Director at Zulily. This work has been conceived, created and shipped by a team of associate creative directors, designers, writers, project managers and photography studio partners to support Zulily’s brand experience.
Known for his joyful, inclusive, and elevated vision, Thig’s work is informed by strategic insights and blends intuitive creative direction with design and marketing principles to create memorable experiences for consumers across every touchpoint.
Leading with empathy, he’s been able to foster a climate of trust and collaboration that has inspired teams to create their best work.
As the bridge between brand and business, he’s established effective creative processes that help his teams work efficiently and creatively—developing meaningful partnerships with leadership and cross-functional stakeholders.
You can watch his discussion about creative leadership on this podcast and read his article on why and how he’s evolving Zulily’s brand identity. You can also listen to this podcast to get a peek under the hood at the challenges of marketing during an economic downturn and how empathy plays a role in the client-agency relationship. You can also read his interview with NPR to learn more about his music with The Physics and his upbringing in Seattle’s fertile music scene.
Thig is a proud, first generation Kenyan-American. He lives in Seattle, where he was born and raised, and can usually be found spending time with his family and documenting dad-life through his Instagram Reels.
If you'd like to contact him, please send him a note here and he will respond as soon as possible.
