Alongside video, I worked across a range of digital and web-based assets supporting campaigns, product launches, and ongoing brand work. This included close collaboration on layout, typography, and visual systems, with an emphasis on clarity, consistency, and usability across platforms. The work focused on strong design fundamentals and creating assets that could scale without losing intention.
T-Mobile
As a Senior Creative Director at T-Mobile, I worked across brand, marketing, and storytelling, partnering closely with cross-functional teams to bring clarity and intention to the work. Projects moved quickly and at scale, which meant staying focused on what mattered most: strong ideas, clear execution, and consistency across touchpoints.
My role often sat between strategy and making, helping shape direction, align teams, and push the work forward without overcomplicating it. The goal was always the same: do the work well, keep it honest, and make sure it held up in the real world.
I also helped lead social content with relevance and cultural impact, including a standout partnership with Netflix that generated 1.5M+ engagements, 6K+ new customer leads, and 150M impressions, becoming T-Mobile’s highest-engaged social post.
I also supported executive and corporate communications, partnering with leadership and internal teams to shape video storytelling around major moments and events. The work focused on clarity, tone, and consistency, helping translate complex priorities into composed, credible narratives that could scale across audiences and formats.